About us

We give free books to kids!

Our mission

We give books to children!

We give new and nearly new books to children from birth to twelve years of age, to support literacy and foster a love of reading at home.

Our vision

We create welcoming places and opportunities for children to have books of their own, for free, in order to improve their literacy skills, nurture their imaginations, and bring a love of reading to their homes.

Shared values

Child-focused

We are dedicated to putting children first. We make sure that all of our services are child-led, including book selection and literacy activities.

Equity

We believe that every child should have equal opportunities to be successful in life. We are accepting of everyone no matter their perspectives or life situations. We are mindful of the additional barriers to success that children from low-income households face. All children deserve to have quality, age-appropriate reading materials accessible to them no matter their situation. We select our community partners and our locations with the goal to improve equity of access to books among Ottawa families most in need.

Diversity

We recognize the diversity gap in children’s publishing and strive to provide books that reflect our communities. We acknowledge that children feel valued and can imagine their own futures when they read about characters who look like them, or have a similar background in the books they read. Representation is important at all ages, and in all genres of books.

Book ownership

Literacy is a clear indicator of success. We believe that choosing a book to keep develops a child’s personal choice, creates pride in book ownership, ensures accessibility of materials, and helps develop a love of reading. Having books available to read, reread, and enjoy in the home supports developing literacy skills. We acknowledge that families are more likely to read and reread books when they are continuously available in the home. Increased exposure to books improves early literacy skills, school readiness, and academic performance.

Building relationships in and with the community

We believe in building and maintaining strong relationships with community organizations, volunteers, and donors who support our mission and share our values. Through these trusted relationships, we are able to serve children and families most in need, where they live.

Twice Upon a Time started small.

Alexandra Yarrow - Founder of Twice Upon a Time
Founding President - Alexandra Yarrow

In 2014, founding President Alexandra Yarrow and a number of volunteers from different backgrounds were brought together through a shared passion for reading and a belief in the importance of early literacy.

Inspired by a visit to the Children’s Book Bank in Toronto, Ontario, librarian Alexandra decided that children in communities across Ottawa could also benefit from access to free books.

Initially, volunteers set up a “free pop-up bookshop” in the lobby of Heartwood House in Ottawa’s Vanier neighbourhood. As Twice Upon a Time grew, more bookshops were set up in other locations in Ottawa, including the Taggart YMCA, the Overbrook Community Centre and various BGC Ottawa clubhouses. Children ages 0 to 12 years old could visit the sites as often as they liked and were encouraged to pick out a book to keep at each visit.

We envision Twice Upon a Time as a complement to excellent public library service. Many families bring their children to the library, but many do not, because they are afraid of potential fines or costs for lost material, or other perceived or real barriers. And even if families visit the library, studies have shown that children do better in school when there are books at home. (Alexandra Yarrow, founding President, Interview with The Awesome Foundation)

After years of growth, the pandemic forced Twice Upon a Time to seek out new ways to provide books to young readers. Working with new community partners, Twice Upon a Time and its volunteers distributed books through health centres, doctors’ offices and schools.

Fast forward to 2023. With the pandemic now over, Twice Upon a Time is undertaking a review of its service delivery model. Through this process, we will renew and strengthen partnerships within the community and explore new ways to meet our mission of giving free books to kids.

The review has been an opportunity to celebrate our past accomplishments and consider our future goals and aspirations. We look forward to providing our stakeholders with more information about this exciting new chapter of Twice Upon a Time!

Our team

Our Board of Directors

  • Andrew Cunningham, Vice President
  • Malcolm Sharpe, Treasurer
  • Christa Seeley, Executive Secretary
  • Helena Merriam, Member at Large

Our Committee Leads

  • Crystal Farentino, Acquisitions Lead
  • Roy Sarkar, Communications Lead
  • Emily Lu, Fundraising Lead
  • Sheryl Urie, Volunteer Coordinator

Our Site Leads

  • Laura May, BGC Ottawa – Don McGahan
  • El Puskas, Overbrook Community Centre
  • Marni Squire, Heartwood House
  • Marni Squire, Vanier Social Pediatric Hub
  • Helena Merriam, Community Programs

Our Volunteers

From helping children choose a book, to sorting book donations, to writing newsletters, and so much more, Twice Upon a Time volunteers are the heart of our organization. By volunteering their time and talent, these individuals are helping Twice Upon a Time help kids become strong readers.

Annual reports

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